In today’s competitive sales landscape, effective customer collaboration is an essential skill. Salespeople who can rise above the noise of “business as usual” and understand clients’ unique business needs will better align with customer needs — and win more opportunities in the process.

Read the new e-book from PMI, “Training Your Sales Team to Co-Create Value and Win New Opportunities,” to learn the six fundamental questions that learning and development (L&D) professionals can use to cultivate effective salespeople.

You’ll learn how to:

• Identify the external pressures affecting your customers.
• Co-create value with your customers.
• Understand your customer’s key stakeholders.