Sales enablement is the process of providing sales teams with the knowledge, skills and resources they need to reach their sales goals. It involves delivering the training, coaching, content and tools that will help salespeople engage with customers more effectively and close more deals. The process often involves collaboration with marketing teams and other stakeholders to align sales strategies with business objectives.

Related Content:

• Wiki: Sales Enablement
• Leader Talk: Sales Enablement Strategies
• The Evolution of L&D: From Sales Enablement to Sales Readiness
• The Business of Learning, Episode 7 — Sales Enablement: Where Training Meets Strategy