Sales coaching is a form of coaching provided to sales reps by a coach or, often, their manager to improve their selling skills. Research by Training Industry and ValueSelling Associates found that there are seven critical best practices for sales coaching, including:

• Make a long-term investment in sales coaching.
• Take an integrated approach.
• Offer coaching to the entire sales organization.
• Provide coaching on a variety of sales skills.
• Train internal sales coaches.
• Leverage outside sales coaches.
• Measure impact.

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• Virtual Sales Coaching: 3 Critical Steps