A broad audience can diminish the efficacy of your marketing campaigns. Narrowing down the audience and identifying a specific customer profile can help L&D marketers target the most appropriate group of buyers.
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Whether you are a startup or have already established your voice in the training industry, a strategic and well-executed marketing plan is crucial for the success of your training company.
Marketers create hypothetical people called consumer personas that are representative of their target audience. Consumers want to feel heard and seen. So do learners, which is why adopting learner personas is an important step in learner-centered training.