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Back to Topic: Marketing Resources
Topic: Marketing Resources
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A value proposition is a written statement explaining why a buyer should choose your product or service and the unique value it provides — an imperative to standing out in such a tight corporate training market.
A broad audience can diminish the efficacy of your marketing campaigns. Narrowing down the audience and identifying a specific customer profile can help L&D marketers target the most appropriate group of buyers.
Understanding how to create content that resonates with your intended audience is imperative to buyer conversion. This article explores key strategies for creating content that converts new prospects and nurtures them throughout their buying journey.
To get a marketing strategy up and running, marketers must focus on a variety of marketing content types to reach their audience. This article will review types of content that can maximize your L&D marketing campaign and reach your audience.
Launching a marketing campaign without a plan to evaluate is like learning a new skill without ever being tested on it. This article reviews best practices for marketing to L&D professionals and KPIs to measure to prove campaign efficacy.
Creating and updating courses is a painfully tedious and time-consuming task for training companies and instructional designers. However, new artificial intelligence (AI) tools promise to slash the cost, effort and time spent on course creation while also
Whether you are a startup or have already established your voice in the training industry, a strategic and well-executed marketing plan is crucial for the success of your training company.
This article explores how can you become a thought leader in L&D to expand your reach and use your expertise to influence the industry for the better.
L&D events, like conferences and expos, are a great way for learning leaders to invest in their own development, allowing them to connect with thought leaders from around the world to share key insights and strategies to develop better training.