Understand the Market

Our annual State of the Industry report on the sales training market provides an overview of current training and sourcing practices in companies that partner with training organizations to facilitate the growth and development of their salespeople. These insights will help you understand the sales training market and how it has evolved. 

The report also contains a snapshot of sales development sourcing practices and highlights Training Industry’s Top 20 Sales Training Companies. Our industry report intelligence is derived from over 15 years of corporate training marketplace analysis and sizing. We have compiled this data from over 500 training and development vendor submissions to our annual Top 20 awards lists. 

What’s Included in This Report

• Market Sizing. 
  • Learn about the size of the global and North American corporate training markets, the breakdown of spending, including internal and external spending, and the size of the global and North American sales training markets. 
• Sourcing Practices. 
  • Find out how providers offer sales training programs, how providers sell their programs and insights on the current buyer experience. 
• Market Insights. 
  • Discover the types of jobs using sales training, which industries are receiving sales training, clients’ biggest training challenges, how programs are delivered and which technologies are commonly used to support sales training.

• 2023 Top 20 Sales Training Companies. 
• Mergers, acquisitions and funding in the sales training market. 

What’s Not Included

• Benchmarking.
• Geo-splits. 
• Demographics. 
• Expenditure per employee. 
• Learning hours used per employee. 
• Expenditures as a percentage of payroll. 
• Payroll and revenue. 

Who is the Best Fit for This Report

• Learning and development professionals. 
• Sales training managers. 
• Sales training companies. 
• Buyers and suppliers looking for: 
  • Market education.
  • Competitive insights.
  • Data-driven research.
  • Information regarding strategic decisions and investments. 

Why We Did the Research

We’ve always known the importance of effective sales training, which is why it has remained one of the fastest-growing segments of the training market. Training Industry introduced the Top 20 Companies Lists for sales training in 2010 to help L&D professionals locate the best potential training partner for their organizations’ needs. This report uses data and market insights to cover changes in the sales development market over time, the size of the current market, universal and emerging topics and trends based on our Top 20 Sales Training Companies Lists.