Thursday, December 10 | 2:00 – 2:45 p.m. E.T.

Sales leaders must be proactive about helping their sales managers and teams develop the skills they need to succeed. As we continue to work from home, sales coaching is more critical than ever before.

Join managing partners of Sales Readiness Group, Ray Makela and Norman Behar, as they share how to create a highly engaging and collaborative training experience that will transform your sales managers into world-class sales coaches.

In this session, attendees will gain easy-to-understand insights:

• Why sales coaching is the most valuable sales management skill.
• The importance of creating a coaching culture.
• How to implement sales coaching for the new normal.
• Using collaborative learning to create an engaging training experience.

 
View full agenda.

Speaker

Ray Makela, Managing Director, Sales Readiness Group Ray is an author, speaker, and business executive with 25 years of management, consulting, and sales experience. At Sales Readiness Group (SRG), Ray oversees all client engagements and the delivery of sales and sales management training programs. He has delivered training programs for clients such as Microsoft, Infor, Smartsheet, Alcon, Edwards Lifesciences, ABM Industries, HD Supply, Timken, and Walmart.

David Jacoby, Managing Director, Sales Readiness Group David helps large B2B sales organizations improve sales performance. Previously, David was a Principal at Linear Partners, a sales consulting firm providing sales strategy, sales operations, talent management, and interim management services to emerging growth companies. In the past, David has served as Vice President of Business Affairs of Xylo, Inc., where he was responsible for the Company’s business development, sales operations, legal affairs, and financing activities.