Thursday, December 10 | 1:00 – 1:45 p.m. E.T.

Dave Mattson, chief executive officer of Sandler Training, shares why sales manager enablement is key to a world-class sales culture. 46% of sales managers have no leadership experience before being placed in their job. Yet, they are responsible for generating the organization’s revenue through its salespeople. Mattson will share insights on how to create a world-class sales manager enablement program.

During his session, Mattson will share why sales manager enablement is so important and outline three main areas of focus for building a world-class sales enablement program, as well as the major pitfalls to avoid.

What you will learn:

• Why sales manager enablement is more critical than sales enablement.
• The three main areas to focus on to achieve the highest return on investment.
• The traps to avoid in sales manager enablement.

 
View full agenda.

Speaker

Dave Mattson, Chief Executive Officer and President, Sandler Training Dave Mattson is a best-selling author, sales and management visionary, and leader of the world’s largest sales effectiveness organization. As chief executive officer and president of Sandler Training, he oversees the corporate direction and strategy for the company’s worldwide network of operations, serving clients through 225 operating units in 27 countries.