Thursday, December 10 | 12:00 – 12:45 p.m. E.T.

Sales and marketing alignment are important in the best of times. Today, as teams work remotely in the midst of a pandemic, it’s absolutely critical.

Companies have experienced huge changes in how they execute on business objectives this year. If you’re in sales or marketing, you may feel like you’re running twice as hard to get half as far. But are you running in the right direction? In many organizations, sales and marketing teams have traditionally had unfriendly relationships. Often, neither team believes the other understands their needs or priorities.

There’s a different path forward. To help you bridge the sales and marketing gap in today’s uncertain climate, we’ve invited two C-level executives to discuss how they work toward common goals and overcome challenges
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During this talk, Allego’s chief revenue officer, George Donovan, and chief marketing officer, Wayne St. Amand, share real-world tactics for building stronger relationships, insights on the high-impact technologies and resources to better manage change, and their words of wisdom for 2021.

This interactive session will provide easy-to-understand insights on:

• Why sales and marketing alignment and critical for virtual selling success.
• Strategies to get sales and marketing on the same page — and keep them there.
• Ways to maximize program effectiveness and adoption by sellers at scale.
• Tools and technologies you can use to connect the dots and accelerate your business.

 
View full agenda.

Speaker

George Donovan, Chief Revenue Officer, Allego George Donovan is responsible for Allego’s customer acquisition and sales goals. A proven sales leader with over 20 years of sales, marketing, operations and management experience, George is a sales enablement enthusiast who loves tools and systems that empower people. Prior to Allego, George served as the chief sales officer of Compete during its rapid growth from $30 million to $110 million.

Wayne St. Amand, Chief Marketing Officer, Allego Wayne St. Amand is responsible for driving business expansion through Allego’s global corporate and product marketing initiatives. A seasoned marketing leader, Wayne most recently served as global chief marketing officer and senior vice president of Nielsen’s marketing effectiveness business unit. Wayne has a long track record of accelerating the growth of technology businesses, playing a key role in one initial public offering and three $100+ million exits.