Sales training is not as effective as many believe. In numerous instances, it is over leveraged, costly and does not create critical behavioral change. Training bridges the knowledge gap — but sales coaching bridges the execution gap!

The traditional approach to the measurement of sales training also needs to change. The metric of how many people have been trained or what they have learned is an activity — not a result. Sales enablement, learning and development (L&D) and training companies must be held to new standards of increased sales performance.

During this talk, Bill Wallace, executive vice president at Revenue Storm will bring to life the importance of building a coaching culture with your sales training.

In this interactive session, attendees will learn:

• The disconnect between training, behavior change and coaching.
• The quality of facilitator and why it is key to creating transformation.
• Understanding investment versus costs and focusing on profits.

View the full agenda.

Speaker

Bill Wallace, Executive Vice President, Revenue Storm Corporation Bill Wallace is a proven executive leader who has excelled in both entrepreneurial ventures as well as Fortune 100 organizations. He is known for his ability to work directly with clients to achieve significant sales performance improvements backed by his sought-after coaching and workshop facilitation style. His experience encompasses all aspects of successful sales growth, account management and strategic marketing. As executive vice president at Revenue Storm, Bill guides clients in retooling go-to-market strategies, governance and management protocols to accelerate sales and drive sustainable revenues, as well as aligning enterprise-wide functions to support new approaches. Bill also works with clients as a Revenue Storm consultant, providing executive consulting, leadership training and coaching for global account growth and sales opportunities.