Today, it’s more complicated than ever to reach senior-level decision makers. The usual gatekeepers are still there — but today’s corporate buying process includes even more layers of influencers and other stakeholders than ever before. Getting access to senior executives, the ones who control budgets or have authority is critical to closing big deals faster.

When selling at the highest level, sales professionals must be relevant, bring fresh insights and speak the language of the C-suite. Join David Jacoby and Norman Behar, managing directors at the Sales Readiness Group, as they discuss how successful sales organizations are training their teams to win bigger deals faster.  

This interactive session will provide easy-to-understand insights on: 

• What are the biggest challenges when selling to key executives? 
• How can my team create more opportunities to sell higher in the organization? 
• How to leverage and scale collaborative learning to improve new skills quickly. 

View the full agenda.

Speakers

David Jacoby, Managing Director, Sales Readiness Group David Jacoby is managing director Sales Readiness Group and helps large B2B sales organizations improve sales performance through implementing customized sales training and sales leadership development solutions. Previously, David was principal at Linear Partners, a sales consulting firm providing sales strategy, sales operations, talent management and interim management services to emerging growth companies. In the past, David has served as vice president of business affairs of Xylo, Inc., where he was responsible for the company’s business development, sales operations, legal affairs and financing activities.

Norman Behar, Managing Director, Sales Readiness Group Norman Behar is managing director of Sales Readiness Group and has over 25 years of chief executive officer and senior sales management experience. He is recognized as a thought leader in the sales training industry and has worked with clients in a wide range of industries including financial services, health care, technology, manufacturing and distribution. Before SRG, Norman served as president and CEO of Catapult, Inc., a leading provider of personal computer training services, where he oversaw operations and managed growth before the company’s acquisition by IBM.