From new tools to new behaviors, sales enablement initiatives have the potential to drive exceptional sales performance. However, the most critical link in the sales enablement value chain is often missed, resulting in mediocre impact or even failed programs. Transforming sales managers to sales coaches has the potential to supercharge all other enablement initiatives and drive exceptional results.

During this Training Industry Leader Talk, Axiom managing partner, Bob Sanders, will show why sales managers are the most critical resource in sales enablement initiatives. He’ll also share Axiom’s GUIDE model, which can help sales enablement transform managers from super sellers and compliance officers to exceptional coaches.

In this interactive session, attendees will learn:

• Why sales managers are the most critical resource in sales enablement initiatives.
• The critical difference between feedback and coaching.
• How to transform sales managers into sales coaches.
• Steps sales enablement can take to support effective coaching.

View full agenda.

Speaker

Bob Sanders, Managing Partner, Axiom Sales Kinetics Bob Sanders is a proud sales professional. For more than thirty years, Bob has had the honor of helping salespeople experience better sales results and more professional fulfillment than they ever imagined. Bob is currently managing partner of Axiom, and previously served in this role from 2009 until 2018, acquiring the company with several partners in May of 2022. Prior to this, Bob was chief operating officer of Reflect Systems, a leader in digital signage and digital out-of-home ad technology, which was sold to CRI in February of 2022. Bob is an avid cyclist and lives in Dallas with his wife of 38 years, Donna.