Sumner Redstone popularized the idea that content is king, arguing that distribution channels might evolve, but compelling content would always attract an audience. And so it is today with sales training, as technology continues to make it more accessible and effective. Nothing accelerates training impact like inspired participants, and nothing inspires salespeople like a powerful sales methodology.

During this session, your speaker will discuss the value of a continuous learning model in sales training and how this consideration can impact your choice of sales methodology. Participants will better understand how to select the most effective methodology for their organization.

This interactive session will help ensure your next sales training initiative is a tremendous success by:

• Providing six questions that should be answered before launching a sales training initiative.
• Demonstrating how sales methodology impacts the success or failure of most sales training programs.
• Identifying the essential characteristics of sales methodologies that facilitate great training programs.
• Defining recommendations that will help participants deliver content that inspires and enables salespeople.
• Providing a tool for objectively evaluating current and prospective sales methodologies.

View full agenda.

Speaker

Bob Sanders, Managing Partner, Axiom Sales Kinetics Bob Sanders is managing partner of Axiom Sales Kinetics and co-author of Robert Nicols’ book, “The Sales Transformation Journey, 25 Principles for Building a World-Class Team of Trusted Advisors.” Bob has more than thirty years of experience helping organizations such as AT&T, Verizon Wireless, Thryv and CommScope achieve exceptional sales results through continuous learning and development. Bob has a degree in marketing from Miami University.