Traditional IP licensing models work great for sales training providers but do little to help clients affect the behavior change that motivated their initiative. Sales enablement leaders need better solutions from partners who are fully committed to outcomes. In this session, we’ll discuss strategies that will help ensure sales training programs and partners deliver maximum value and ROI.

Join Bob Sanders, managing partner with Axiom Sales Kinetics and reformed sales training executive, for this session where he will expose the flaws with traditional sales training. Don’t miss this opportunity to learn how you can maximize your ROI and avoid the pitfalls that derail most programs.

This engaging session will provide strategies you can apply to maximize the impact of your next sales training initiative, including:

• The IP rights you should negotiate with any sales training provider.
• How to leverage sales managers to drive dramatically higher adoption and impact.
• How to gain a compelling competitive advantage by making your customers and prospects the centerpiece of your sales training programs.
• Steps to ensure your sales training program is never perceived as another “flavor of the month” initiative.
• A scalable approach to measuring program adoption and impact.

View full agenda.

Speaker

Bob Sanders, Managing Partner, Axiom Sales Kinetics, LLC Bob Sanders is a reformed sales training company CEO and managing partner of Axiom Sales Kinetics. He has more than 30 years of experience helping organizations such as AT&T, Verizon Wireless, Thryv and CommScope achieve exceptional sales results. Prior to acquiring Axiom with his business partners in May of 2022, Bob was the chief operating officer of Reflect Systems, where he helped implement a variety of sales, marketing and operational initiatives that doubled recurring revenue and positioned the company to be acquired by Creative Realities. Bob has a degree in Marketing from Miami University.