Sales Training vs. Sales Enablement: Best Practices for Boosting Team Performance

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While training imparts skills, enablement is a more holistic strategy — one that utilizes tools and tech to boost sales. Explore how these terms, often confused, have distinct roles in an effective learning and development function. Join us to delve into methods, from seminars to microlearning, and understand why sales enablement is crucial in a virtual sales landscape.

During this Leader Talk, Kendrah Wick, director of sales development, and Lauryn Sefcik, sales enablement manager at Litmos, will unravel the difference between sales training and sales enablement. Discover how integrating both enhances team success and surpasses revenue goals.

This interactive session will provide easy-to-understand insights on:

  • The distinction between sales training and sales enablement, recognizing their unique roles in providing knowledge and support to sales teams.
  • Understanding the evolving landscape of sales enablement, including its rising prominence, adoption trends and the wide array of tools and practices it incorporates to enhance the effectiveness of sales professionals.

 


 

View full agenda.

Speakers

Kendrah Wick, Director of Sales Development, Litmos

With 11 years under her belt, Kendrah is an experienced business, sales and market development manager with a demonstrated history of hiring, training and coaching successful teams in the B2B, SAAS and EdTech industries. Kendrah is dedicated to leveraging cross-departmental relationships to grow pipeline and develop high-performing sales professionals. She has a basketball background and coaches her teams both on and off the court by the same principle — invest in your people, keep it competitive and fun and WIN!
Lauryn Sefcik, Sales Enablement and Operations Manager, Litmos

Lauryn is a seasoned sales enablement and operations manager, passionate about optimizing sales processes and empowering teams for success. With a background in SaaS, she brings over nine years of experience in driving efficiency and enhancing sales performance. Her expertise lies in developing comprehensive sales training programs, streamlining operations and fostering collaboration across departments. Known for her ability to align sales strategies with organizational goals, she is dedicated to equipping sales professionals with the tools and knowledge they need to thrive.